Experts estimate that more than 90% of consumers search online before they spend money on a product or service. In other words, businesses need to rank high on the main search engines for related keywords related to ensure consumers can find them. So, if you have just started a company and want to get the word out about your business, the best way to go forward is to invest in search engine optimization. If you are living in a higher populated area such as Long Island, Manhattan, or the northeast Tri-State, competition is even more fierce and this investment is even more necessary.
In simple terms, search engine optimization may be defined as the process of optimizing a website to rank high for targeted keywords and phrases on the main search engines. As far as the optimization process is concerned, it is broadly classified into on page optimization and off page optimization. The on-page optimization refers to various changes made to a website itself, in to make it more relevant to search engines. On page factors include high-quality content, good navigation, great user experience, fast loading website, keyword density, use of schema and various other such factors.
Off page optimization mainly refers to getting links to the targeted pages. For example, if your business is located in long island, you would make your website more relevant to that area. It helps to use a long island SEO company in this instance.
There was a time when one could rank websites by attracting low-quality links in huge numbers. However, search engines have become smart and these days, it is important to get high-quality links from authority sites to get high rankings in the search engines.
There are some companies offering search engine optimization services, but it is important that you check their reputation and reviews before you decide to sign a contract with them. You also need to keep in mind that search engine optimization takes a lot of time.
Usually, an SEO campaign for low to medium level competition keywords takes anywhere from 6 to 12 months. On the other hand, the push for high competition keywords may take anywhere from 12 to 18 months. So, check the reviews and hire a reputed SEO agency company to make sure that your website ranks high for targeted keywords and phrases. After all, SEO is the best way to get the word out about your services and offerings.